Fort Collins, my hometown, "where renewal is a way of life" (ugh), is going through a branding fiasco. Check out the lifeless new logo below:
But maybe we should be grateful: it could have been much much worse (or better, for comedians). Thanks for the link, Josh.
Comments
Re: Logo Fiasco
Author: Yves Moisan
Here's a logo quite reminescent of that of Fort Collins : my home town, Sherbrooke. The motto translation is "More than ever". Looks like those cities with wavy logos have wishy-washy mottos as well ;-). I love my home town, nonetheless !Re: Logo Fiasco
Author: James Fee
What is it with cities and logos this week? Peoria's new logo, cost draw fireRe: Logo Fiasco
Author: James Fee
OK how weird is this? Both Fort Collins and Peoria picked Tennessee based "branding consultants". I guess there is more to Tennessee than Elvis.Re: Logo Fiasco
Author: Sean
Same company, James. I guess the bland swirly lines and numbing tagline are their trademark.Re: Logo Fiasco
Author: glenn
Wow, those look like waves to me... reminds me of a seaside or lakeside town! Cheers Glenn (aslo from Ft Collins ) gisuser.blogspot.comRe: Logo Fiasco
Author: one.person
Not quite a logo, but on a similar topic, how about Seattle's slogan: metronatural Yep, metronatural, lol. They actually paid $200,000 for that. :( http://www.visitseattle.org/