OGC and Atompub

Rebranding Atompub as "Federated Geo-synchronization Services" does nothing for me, but at least it is now on the map, so to speak. Some of the more marketing-minded OGC folks on the geo-web-rest group had me worried that the consortium saw REST as just an 80% solution or an architecture for dummies, but "Federated Geo-synchronization" sounds like something that goes beyond simple mashups.