741Logo Fiasco

2008-04-22T16:49:00Z

Fort Collins, my hometown, "where renewal is a way of life" (ugh), is going through a branding fiasco. Check out the lifeless new logo below:

But maybe we should be grateful: it could have been much much worse (or better, for comedians). Thanks for the link, Josh.

Comments

1Re: Logo Fiasco

Yves Moisan, 2008-04-22T17:35:05Z

Here's a logo quite reminescent of that of Fort Collins : my home town, Sherbrooke. The motto translation is "More than ever". Looks like those cities with wavy logos have wishy-washy mottos as well ;-). I love my home town, nonetheless !

2Re: Logo Fiasco

James Fee, 2008-04-22T18:25:32Z

What is it with cities and logos this week? Peoria's new logo, cost draw fire

3Re: Logo Fiasco

James Fee, 2008-04-22T18:30:56Z

OK how weird is this? Both Fort Collins and Peoria picked Tennessee based "branding consultants". I guess there is more to Tennessee than Elvis.

4Re: Logo Fiasco

Sean, 2008-04-22T19:51:30Z

Same company, James. I guess the bland swirly lines and numbing tagline are their trademark.

5Re: Logo Fiasco

glenn, 2008-04-22T20:14:09Z

Wow, those look like waves to me... reminds me of a seaside or lakeside town! Cheers Glenn (aslo from Ft Collins ) gisuser.blogspot.com

6Re: Logo Fiasco

one.person, 2008-04-22T21:58:06Z

Not quite a logo, but on a similar topic, how about Seattle's slogan: metronatural Yep, metronatural, lol. They actually paid $200,000 for that. :( http://www.visitseattle.org/

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